AIR’s proposals included in DCMS’s report on “Promoting Britain Aboard”

DCMS

24.10.22

Tourism is a cornerstone of the British economy. As one of the most popular destinations in the world, with its heritage, culture and landscape drawing millions of visitors every year, Britain is a global brand. Inbound tourism is the UK’s third largest service export, worth 9% of GDP, and is the industry on which 3.2 million jobs and more than 200,000 SMEs depend. But the sector was decimated by the pandemic and now has a long haul back to its previous success, let alone to surpass it. We wanted to examine the barriers to it doing so and identify the support it needs.

Committee recommendations include call for an independent assessment of TFS, as proposed by AIR.

To read the full report click here.